Guest posting is an effective digital marketing strategy that involves creating and publishing content on external blogs or websites as a guest author. By valuable and relevant articles to reputable platforms in your industry, you can establish your authority, and gain exposure to a new audience.

Link building is a fundamental aspect of SEO that focuses on acquiring high-quality, relevant backlinks to a website from external sources. These backlinks serve as votes of confidence from other websites, signaling search engines about the credibility and authority of the linked site.