PPC marketing, or pay-per-click marketing, is a digital advertising model that allows businesses to reach their target audience and drive relevant traffic to their websites or landing pages. With PPC, advertisers bid on keywords or target specific demographics, and they only pay when their ads are clicked.

This advertising approach offers various benefits, including precise targeting, immediate visibility, and measurable results. PPC platforms like Google Ads, Bing Ads, and social media advertising channels provide robust tools to manage and optimize campaigns effectively.

By leveraging PPC marketing, businesses can increase brand awareness, generate leads, boost conversions, and maximize their return on investment (ROI). However, it requires strategic planning, continuous monitoring, and optimization to achieve optimal results in this highly competitive digital advertising landscape.